The Secret Workaround To Get Your Google Ads Search Query Data Back
- Search Engine Land
Google’s search terms move will make millions in ad spend invisible to advertisers
The prerequisites are pretty simple: have your Google Ads account linked to Google Analytics with auto-tagging enabled. If you are unsure on how to do this, use this guide on how to link your Google Ads and Google Analytics accounts.
Want the secret workaround?
At first glance, you will notice that the data is skewed, total number of clicks is significantly lower than the total number of sessions. Clicks are the number of times that users have clicked on your ad. Sessions are the amount of times a user engages with your website. The difference is the data that Google Ads has hidden! In this example Google has hidden 330 sessions in Google Ads.
Acquisition > Google Ads > Search Queries
Create an Advanced Filter
The Advanced filter lets you construct Fields for reporting from one or two existing Fields.
We suggest creating an advanced filter to only show the queries that Google Ads is hiding – that way you can look at Google Ads data and Google Analytics data to get your complete dataset and truly understand where your marketing dollars are being spent and how your campaigns are performing. The advanced filter should filter data where: clicks = 0.
Creating the advanced filter
As simple as that!
Make more informed decisions
Create an advanced filter
Run your Google Ads campaign
Determine the Descrepency by seeing all of your data