Facebook is the largest and most active social network in Australia. Unlike some other networks like Snapchat, Pinterest or Linkedin, Facebook isn’t just used by certain demographics, but more or less across the spectrum. Whatever you’re trying to sell, chances are that more of your customers are on Facebook than anywhere else.
The true power of Facebook Ads isn’t just in blanketing a large audience with ads, it comes from leveraging an unparalleled level of audience targeting options.
- Demographic targeting: Not even Google has more accurate user-declared demographic information. If your customers are a certain age or gender, you can be sure that those are who your ads will be served to.
- Geographic targeting: Creepy or not, Facebook’s app is always tracking where you based on your phone’s location. If you run a local business, you can use this to target ads to users as they walk past your business with an offer for a free coffee.
- Custom Audiences: Want to promote a new line of clothing to your previous customers? Facebook’s custom audiences allow you to match email and phone addresses to Facebook users so that you can laser-target a specific group of people within the news feed. If you’re looking for astronomical returns on investment, nothing will drive it quite like this!
- Lookalike Audiences: Facebook Ads on easy mode, upload a list of your past customers into Facebook and take advantage of Facebook’s machine learning technology to match to a new audience of people who most closely resemble the behaviours, interests and demographics of your customers. This is by far the most powerful way to drive new acquisition.
This is far from an exhaustive list of targeting options, but the point is, we haven’t met a business yet that couldn’t benefit greatly from Facebook Ads. For many, Facebook ends up surpassing the return on investment they see from Google Ads and SEO.
If you’d like to see what Facebook Ads could do for you, reach out to us in the form below. We’ll take a look at your current website and business goals and come up with a strategy to set you up for success.