Digital Marketing for Accountants

Ready to scale your Accountancy with a reliable flow of quality leads?

Growing an Accounting practice in Australia in 2019 is highly competitive.

There is no shortage of accountants to choose from, and most often the accountant who wins isn’t necessarily the one who provides the best service or works most effectively,  it’s the one that is well known or the first to be found.

Referrals are great, and they convert consistently, but there’s never as many as you’d like, or need to continue growth past a certain point.

Without a hands-off, scalable way to consistently generate new clients, your business will eventually stagnate.

Succeeding in today’s competitive environment requires being found online quickly and easily. The accountant that can find new potential clients consistently and predictably at scale in a cost effective way is the one that will grow.

To start with, you’ll need a quality website with a well constructed site architecture and sitemap.

Our full service digital marketing service for accountants and accountancy firms is designed to bring a reliable flow of leads with a predictable return on investment that you can build your firm around.

We pride ourselves on taking a performance based approach to digital marketing, being held accountable to the important metrics to ensure every dollar spent is working to bring you the highest return on investment possible.

To do this, we focus on the top 3 drivers of online performance.

  1. Search Engine Optimisation (SEO): To make sure you’re visible when customers come looking.
  2. Google Ads: To drive consistent and reliable lead flow at an affordable cost.
  3. Facebook Ads: So that customers think of you before they know they even need your help.

Stop growing at a snail’s pace, scale your business with performance-driven digital marketing.

Who is Pathfinder?

Pathfinder Alliance is a boutique full-service digital marketing agency. We’re Google Ads and Bing Ads certified.

We’ve managed over $5 million in ad spend across Google Ads, Bing Ads, Facebook Ads, and most other platforms on the web. We’ve delivered results in some of the most competitive markets in Australia.


Huge credit to the Pathfinder team, we wouldn’t be where we are now without their guidance and expertise.

Lance Tapsell

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