About - Pathfinder Alliance

To win you need to stand out and be different, After all, If you do what you’ve always done, you’ll get what you’ve always gotten

Mission
Vision

Mission

We at Pathfinder Alliance, believe that our marketing agency, like all others, exists to facilitate the generation of sales in other businesses.

If you grow we will grow, you succeed we succeed.
We believe in partnering with companies that have a desire to strive for growth goals.
We start at what will drive the biggest result for you and work from there.
We understand that every dollar spent is a dollar earnt.
Transparent, results driven and strategic in approach.

Vision

Our vision is to be among the highest performing agencies in Australia – measured by sales to our clients.

Wasted spend in marketing shouldn’t exist anymore.
There are no excuses in a data driven, ROI focused world.
Marketing is an equation to be solved.
Creative solutions to everyday problems.
Clicks without traffic, traffic without leads – Are numbers for the sake of numbers.
We believe in finding a way to win.

Our Story

A boutique performance marketing agency with over a decade combined digital marketing and lead generation experience.

Incorporated

In 2016 we started Pathfinder Alliance lead generation services to cater for the need in certain industry verticals.

Managed Services

Recognising the need for SEM, SEO and SMM services, we decided to shift gears and facilitate direct client services alongside the lead generation services.

Growth all round

Over the past few years we have been steadily growing in both resources, partnerships and the diversity of our client base local, nationally and internationally.

What's next?

Who knows? Let’s wait and see where the world will lead us, we have big plans in store….stay tuned.

Meet The Founders

Two digital marketers with a passion to deliver better results.

Mitchell KellyDirector & Co-Founder

Beginning his SEO and digital marketing career in online lead generation, Mitch worked with monthly advertising budgets in excess of $150,000, specialising in developing cross-channel lead generation strategies.

David TobyDirector & Co-Founder

Previously heading up a team of 6 at Workhouse Advertising, Dave has had years of experience in running a digital department. His main responsibility was for the strategic direction for all digital clients for both SEO and Digital Advertising, hands-on work, as well as managing the team who implemented all client work, from large to small.