Our vision is to be among the highest performing agencies in Australia – measured by sales to our clients.
Wasted spend in marketing shouldn’t exist anymore.
There are no excuses in a data driven, ROI focused world.
Marketing is an equation to be solved.
Creative solutions to everyday problems.
Clicks without traffic, traffic without leads – Are numbers for the sake of numbers.
We believe in finding a way to win.
A boutique performance marketing agency with over a decade combined digital marketing and lead generation experience.
In 2016 we started Pathfinder Alliance lead generation services to cater for the need in certain industry verticals.
Recognising the need for SEM, SEO and SMM services, we decided to shift gears and facilitate direct client services alongside the lead generation services.
Growth all round
Over the past few years we have been steadily growing in both resources, partnerships and the diversity of our client base local, nationally and internationally.
Who knows? Let’s wait and see where the world will lead us, we have big plans in store….stay tuned.
Meet The Founders
Two digital marketers with a passion to deliver better results.
Mitchell KellyDirector & Co-Founder
Beginning his SEO and digital marketing career in online lead generation, Mitch worked with monthly advertising budgets in excess of $150,000, specialising in developing cross-channel lead generation strategies.
David TobyDirector & Co-Founder
Previously heading up a team of 6 at Workhouse Advertising, Dave has had years of experience in running a digital department. His main responsibility was for the strategic direction for all digital clients for both SEO and Digital Advertising, hands-on work, as well as managing the team who implemented all client work, from large to small.
Huge credit to the Pathfinder team, we wouldn’t be where we are now without their guidance and expertise.
Lance Tapsell Celebrante
To ensure a holistic solution to our clients we are a partner with other technology and channel providers.
Pathfinder is a boutique performance marketing agency. Rather than selling you a package for SEO, Google Ads, Facebook Ads etc. We focus on what you do, how you do it better and develop a cross-channel approach to generate your business a consistent flow of business at the best return on ad spend as possible.